Help your local nonprofit win a new Toyota!
Last week, Toyota announced the return of the “100 Cars for Good” program where Toyota will award 100 vehicles to 100 nonprofits over the course of 100 days. Winners will be selected through public voting on the Toyota Facebook page and applications for the program will open March 12 on the same site.
“At Toyota, we appreciate what a big difference a new car can make for organizations working to improve lives and strengthen communities across the country, and we are thrilled to have this opportunity to lend a hand,” said Michael Rouse, vice president of philanthropy and community affairs for Toyota Motor Sales, U.S.A., in a statement. “Over the last 20 years, Toyota has contributed more than half a billion dollars to nonprofits throughout the U.S. 100 Cars for Good allows us to build on that commitment in important, new ways by making the public an integral part of these efforts and harnessing the power of social media to expand awareness and galvanize support for organizations that are having such a tremendous impact in neighborhoods nationwide.”
The 100 Cars for Good is a program that allows you to help your own community. Last year, vehicles from Toyota went to a soup kitchen in New Jersey, a program near Detroit to help transport children with cancer to activities and a nonprofit in North Carolina to help train and deliver service dogs to wounded veterans.
The winning organizations can choose between six Toyota models; the Camry Hybrid, Highlander, Prius v, Sienna minivan, Sienna Mobility or Tundra full-sized pickup truck, also listed below.
Application Information
From Toyota:
Applying for the 2012 100 Cars for Good Program
Beginning March 12, 2012, registered 501(c)(3) nonprofit organizations can apply online at http://www.facebook.com/toyota. Finalists will be eligible to win one of six Toyota models, including the Camry Hybrid, Highlander, Prius v, Sienna minivan, Sienna Mobility or Tundra full-sized pickup truck. A six-year, 100,000-mile powertrain warranty will also be provided for each vehicle, compliments of Toyota Financial Services.
The 100 Cars for Good application process will last for two weeks, or until 5,000 applications are received. Of these, 500 finalists will be selected and then certified by an independent panel of judges who are experts in the fields of philanthropy and social responsibility. Each finalist can then submit a video that will be featured on the Toyota 100 Cars site explaining how a new vehicle would help support its work. In addition, Toyota will be providing each of the finalists with communications and social media tools and training to assist their efforts to raise awareness for their organization.
Public voting will begin in May, with the exact date to be announced later, and will continue for 100 consecutive days. Each day, five organizations will be profiled at http://www.facebook.com/toyota and participants may vote for the charity they feel is most deserving of a vehicle.
The four runners up every day will each be awarded a $1,000 grant from Toyota.
100 Cars for Good is the first Toyota initiative that engages the public to determine how corporate philanthropic donations will be awarded. To learn more please, visit www.facebook.com/toyota.
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